Using video footage of Scott Speed and Tanner Foust, the best racers at the time, we motion tracked the driving action by adding color, effects, and any other bits of flair that could enhance it. Rotoscoping the footage added elements that shifted it to high gear.
The Red Bull Global Rallycross is all about high energy! The fans of this high adrenaline sport expect that level of vitality from the brand as a whole. The Volkswagen media channels needed something that reflected the liveliness and drive of the sport.
Creative Development Duke & Duck
Creative Director Alex Herder
Producer Tarisa Shelton
Animator Dave Ellington