Virginia Department of Health

Meet Your COVID-19 Vaccine

As questions continued to arise about the effectiveness of the Covid-19 vaccine, we partnered with the Arlington-based marketing firm Reingold and the Virginia Department of Health to make an animated video that tells some compelling facts about the vax. With our walking, talking Covid-19 vaccine vial, we leveraged the charm of 2D character animation to set the record straight and encourage Virginians to “move forward and get vaccinated!”

Character Design

With special appearances by characters like George Washington, and viral immunologist Dr. Corbett, we utilized a sophisticated design aesthetic, leaning on the appeal of vintage educational videos to spread the word about the long history of developing vaccines safely. For those who say the Covid-19 vaccine is too new to be trusted, take it from our friend, the vaccine vial: thousands of scientists have been conducting research that led to the Covid-19 vaccine since long before you were even born! Now that’s a fact, Jack!

Acting it out!

For this spot, we embraced an open-line style to lend a spontaneous energy and strong sense of motion to the piece. Play was an important part of the production, particularly when working with the human cast. Crafting performances that were consistent with the design (and matched their charm) required a unique blend of experimentation and discovery. For the vials, a rigid body was paired with springy limbs and full-body acting to ensure our main character (and all their iterations) would engage the viewer throughout.