8 Tips for Promoting Online Videos to Get the Most ROI

The world of video content is constantly growing and changing. As the demand for online videos increases, so does the technology that makes it possible to produce them. The statistics show that people are watching more than 100 million hours of YouTube per day!


Here are the eight tips for promoting your online video in order to get the most return on investment from your marketing efforts.

Tip #01: Create a Compelling Title

Your title is the first thing that people will see when they are browsing for videos, so make sure it grabs their attention. The title should be catchy and interesting, and it should accurately reflect the content of your video.



Tip #02: Make a Good First Impression

The first five seconds of your video is the most important. This is when you should grab people’s attention and make them want to watch more!



Tip #03: Use a Thumbnail That Will Appeal to Your Audience

Many online videos are automatically generated with an image from the first frame, but this could be completely unhelpful. Instead, take some time to create a custom thumbnail that will appeal directly to your audience using Contentsquare’s heatmap feature.


The only way for your video content marketing strategy can be successful is if it gets viewed in the first place. If no one clicks on your link because they’re not interested in what they see before even clicking, then there’s nothing else that matters after that point.



Tip #04: Write a Compelling Description

Your video’s description is another place where you can hook people’s attention and make them want to watch your video. In addition, be sure to include keywords that people might use to search for content like yours.



Tip #05: Embed Your Video on Your Website

Adding your video to your website is a great way to increase traffic and keep people engaged with your content. You can also use plugins like AddThis to create a custom “share” button for your website, so viewers can easily share the video with their friends!



Tip #06: Use Video Annotations on Other Websites and Social Media Platforms

If you have an account on other websites or social media platforms like Facebook , then be sure to upload a version of your video that includes annotations. This will allow you to direct viewers back to your website or blog post for more information.



Tip #07: Submit Your Video to Online Video Directories

There are many online video directories where you can submit your content. This is a great way to increase traffic and exposure for your videos. Some of the most popular directories include YouTube, Vimeo, and DailyMotion.



Tip #08: Share Your Video With an Email List or Mailing List

Sharing your videos with people on your email list is the best way to ensure that you’ll get views. Subscribers are already engaged with your content because they chose to sign up for updates, so this will make it very easy for them to find out about new video content!


The easiest way to do this is by creating a custom YouTube channel where you can upload all of your videos at once. This can then be automatically sent out in an email newsletter every time there’s something new (like our mailing system here). People will also see it as advertisements within emails which makes sharing even easier! By following these tips, you can be sure that your online video will be seen by the most people and generate the most return on investment.