Rotoscoping & The Academy Awards
With awards season underway, this weekend we focus our attention on the 95th Academy Awards. Richard Linklater’s Apollo 10 ½ would have been an easy fit in the Best Animated Feature category; however, controversy surrounding technique used to create the film almost stopped it from qualifying at all.READ MORE
10 Tips for Writing Effective Explainer Scripts
Scripts for movies, plays, and visual media are very different from other kinds of writing. They’re designed from the beginning with a performance in mind. Explainer scripts are even more specialized, so our team has put together this guide on how to write compelling scripts for animated explainer videos.READ MORE
What are PSAs and Why Are They Important?
In some ways, PSAs are just another type of ad. But there are important ways in which they are different from traditional advertising. The best PSAs can drive awareness, make you think about an issue in a new way, and even drive you to take action.READ MORE