With Instagram’s push to compete with other video-sharing apps, using video content to reach a wider audience looks like a great path to explore on the app. As they continue to promote videos through Reels, users are more likely to interact with those kinds of posts, and as users interact more with a certain type of content it will be recommended to them even more.
When asked about the main feed’s changes in an interview, Mosseri explained “I think what is happening is people think of us as a feed app, because we started as a feed app. When we launched Instagram, there were no stories, there were no DMs. What’s happened over the last decade is that how people share with friends has changed.”
Many users spoke out about their dissatisfaction, with demands to “Make Instagram Instagram Again” trending across the internet. Even Kylie Jenner, one of Instagram’s most-followed people, contributed significantly to the movement’s virality by posting the image that calls on the app to “stop trying to be TikTok” on her story. Instagram was soon packed with posts about this surprisingly passionate sentiment, resulting in the launch of a petition that declares the need for returning to an app with more photos from friends, and less recycled TikTok vibes.
Although Instagram has been met with some high-profile criticism following these algorithmic updates, they have listened to their audience’s concerns, and are using this to keep making improvements. Taking the responses to new feed designs into account, like the fullscreen display of photos and videos, they are rethinking some of these new features as the app continues to evolve. (Inc., 2022)
When it comes to Instagram, we know they’re never going to stop making changes to boost engagement. And for the foreseeable future, we know video is going to be a priority. What are you doing to optimize for video on Instagram?