How Ads Work

To create an honest and quick conversation with the audience about how ads function, the style needed to be engaging and snappy, while bringing the brands of Meta and Axios together in a harmonious balance. The viewer goes on a journey with “their data” to provide a real life snapshot of the process, from cookies to personal privacy. Along the way, we learn both how and why we often find ourselves viewing uniquely tailored ads as we browse through the web.