Nestlé Global Families | Malaysia
A family swings into a lively night market, sharing different delicious Maggi noodles dishes.
This production stretched around the world — literally! We developed the Global Families campaign for our incredible partners at Nestlé. Just in time for the holiday season, the campaign celebrates the Nestlé products at the heart of family traditions around the world. To authentically capture each region’s unique qualities, we built a team of global artists. Representing six different countries (and timezones!), we invited each illustrator to bring their own background and personal style to their region’s spot. The result was a huge cast of characters and settings, each richly illustrating a different cultural market of the Nestlé brand. The individual styles are special and distinct, but the stories are cohesively connected by the core theme of family togetherness.
This project’s scale was monumental — and monumentally fulfilling. We’re so thankful for our team and proud to share the work we made together.
A family swings into a lively night market, sharing different delicious Maggi noodles dishes.
Our global artists added special touches to the storytelling of each region. From the Egyptian feluccas, to the traditional Malaysian plate patterning, to the Colombian architecture, each spot takes the audience on a personal journey with the artist into their cultural heritage.
Production: Duke & Duck
Producer: Aliyah Oestreicher
Creative Director: Katie Trayte
Design: Hanson Akatti, Camille Bovey, Mariam El-Reweny, German Gonzalez, Lyn-Hui Ong, Eri Hashimoto, Katie Trayte
Animation Director: Conner Troxclair
Animation: Henrique Barone, Camille Bovey, Todd Churn, Greg Markman, Eleonora Stella Oei, Conner Troxclair, Dahui Wang
Compositing: John Martinez
Pre Vis: Victor Verdugo
Sound Design: Sanctus