From Paolo to Dean, we’ve got quite the crew of cabinmates. A dynamic and diverse set of characters elevates both NPR’s color palette and the mundane tasks of our lives. Each shot seeks to capture a small moment of life unfolding as characters go about their business while listening to All Things Considered. Keep an eye out while watching for all the ways the characters tune in!
Just Listen – All Things Considered
We’re constantly inundated with information sources — and it can be overwhelming! Sometimes, it’s nice to have someone else make the decision. That’s just what NPR’s flagship show All Things Considered does: curates the day’s news and culture just for you, all in one place.
Using cel animation, loads of fun textures, and NPR’s classic color palette, this campaign shows how listening to All Things Considered is the perfect accompaniment to your day. So sit back (or go for a walk, or bake a cake) and enjoy. It might just be the best decision you make today.
Making it Move
This is a piece about contrasts — the dark, overwhelming tunnel-vision POV versus a lighter and more peaceful state of mind.
Inside the tunnel, the onslaught of notifications and other “distraction abstractions” swirl and buzz like flies toward the light. We use the tunnel exit to shift perspectives, and the abundant light pouring in to give the viewer a clear picture of their world. Each shot seeks to capture a small moment of life unfolding as characters go about their business while listening to All Things Considered. Keep an eye out while watching for all the ways the characters tune in!
The Social Package
Creative Development Duke & Duck
Producer Aliyah Oestreicher
Art Director Katie Trayte
Animation Director Conner Troxclair
Designer Katie Trayte, Conner Troxclair
Character Animation Conner Troxclair, John Martinez, Stella Oei, Cal Benedict
Sound Design The Chicken