Solar Savings Series
Arcadia is revolutionizing the way we pay for electricity and bringing renewable power to a whole new group of Americans who wouldn’t otherwise get it. With energy use on the rise within the average American home, Arcadia empowers members to choose clean energy over fossil fuels & power companies — illuminating a path toward a greener future.
Aware that to some, their service seemed almost too good to be true, Arcadia used this suite of videos to help explain what they do, and to clarify that, yes, it is indeed that simple for customers to get started buying clean energy.
How to Save with Arcadia Community Solar
How Arcadia’s Wind Energy Program Works
How to Save with Arcadia’s Smart Rate Feature
First step: design. Arcadia’s existing brand guidelines inspired a sophisticated, illustrative style aimed at helping broaden Arcadia’s visual world.
Crafting The Message
Leveraging this refined look, the second step was to craft a compelling, informative story. The goal: highlight the digital capabilities & user friendliness of the Arcadia app, while also inviting the viewer into outdoor scenes, reinforcing the value of Arcadia’s environmental initiatives. In the end, both the style and story of this video proudly showcase an envisioned future that is both clean and green thanks to Arcadia.
Creative Development: Duke & Duck
Art Director: Katie Trayte
Producer: Tarisa Shelton
Creative Director and Writer: Alex Herder
Animators: Victor Verdugo, Dave Ellington
Sound Design: Chris Mastellone