Nestlé Global Families Campaign

This production stretched around the world — literally! We developed the Global Families campaign for our incredible partners at Nestlé. Just in time for the holiday season, the campaign celebrates the Nestlé products at the heart of family traditions around the world. To authentically capture each region’s unique qualities, we built a team of global artists. Representing six different countries (and timezones!), we invited each illustrator to bring their own background and personal style to their region’s spot. The result was a huge cast of characters and settings, each richly illustrating a different cultural market of the Nestlé brand. The individual styles are special and distinct, but the stories are cohesively connected by the core theme of family togetherness.

This project’s scale was monumental — and monumentally fulfilling. We’re so thankful for our team and proud to share the work we made together.

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Nestlé Global Families | Malaysia

A family swings into a lively night market, sharing different delicious Maggi noodles dishes.

More Episodes

  • 1 / 6

    Nestlé Global Families | Malaysia

  • 2 / 6

    Nestlé Global Families | Egypt

  • 3 / 6

    Nestlé Global Families | USA

  • 4 / 6

    Nestlé Global Families | Central America

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    Nestlé Global Families | West Africa

  • 6 / 6

    Nestlé Stories | Switzerland

A Global Team

Our global artists added special touches to the storytelling of each region. From the Egyptian feluccas, to the traditional Malaysian plate patterning, to the Colombian architecture, each spot takes the audience on a personal journey with the artist into their cultural heritage.


Production: Duke & Duck

Producer: Aliyah Oestreicher

Creative Director: Katie Trayte

Design: Hanson Akatti, Camille Bovey, Mariam El-Reweny, German Gonzalez, Lyn-Hui Ong, Eri Hashimoto, Katie Trayte

Animation Director: Conner Troxclair

Animation: Henrique Barone, Camille Bovey, Todd Churn, Greg Markman, Eleonora Stella Oei, Conner Troxclair, Dahui Wang

Compositing: John Martinez

Pre Vis: Victor Verdugo

Sound Design: Sanctus


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