Nestlé Stories | Kristin
Nestlé USA
Nestlé USA & Nestlé Global
Nestlé Stories Series
In 2021, Nestlé had an exciting challenge: how to bring to life the stories of a special group of Nestlé chefs, scientists, & managers, to highlight the innovative & sustainable products they created — and do all of this remotely? The solution: combining the authentic feel of documentary-style audio interviews with the appeal of 2D character animation. The Nestlé Stories campaign was born.
More Episodes
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Nestlé Stories | Kristin
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2 / 7
Nestlé Stories | Ryan
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Nestlé Stories | Kelsey
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4 / 7
Nestlé Stories | Jessica
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Nestlé Stories | Nathan
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Nestlé Stories | Myra
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Nestlé Stories | Juliana
Character Design
Leaning into our documentary experience, we asked the Nestlé team to tap their internal network for compelling storytellers. After identifying 5 inspiring employees, we set up audio calls with each, and let the tape roll. Without fail, each interviewee brought forward fun and charming analogies, the perfect ingredients for character-based visuals.
Visual Development
Whether it was a giant awesome burger’s orchestra performance or synchronized swimming cauliflower bites, these videos entered the realm of visual spectacle. Stories of Internship opportunities, plant-based food innovation, and sustainable packaging development all made one thing clear: Nestlé employees are passionate about their roles making the future of food better.
Sustainability
Stories of internship opportunities, plant-based food innovation, and sustainable packaging development all made one thing clear: Nestlé employees are passionate about their roles in making the future of food better.
Credits
Creative Development: Duke & Duck
Creative Director: Alex Herder
Producer: Mike Capbarat
Art Director: Katie Trayte
Design: Eri Hashimoto
Animation: Victor Verdugo
Music & Sound Design: Dogbotic
Character Animation: Plumcat Studio, Lana Simanenkova
