Nestlé USA & Nestlé Global

Nestlé Stories Series

In 2021, Nestlé had an exciting challenge: how to bring to life the stories of a special group of Nestlé chefs, scientists, & managers, to highlight the innovative & sustainable products they created — and do all of this remotely? The solution: combining the authentic feel of documentary-style audio interviews with the appeal of 2D character animation. The Nestlé Stories campaign was born.

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Nestlé Stories | Kristin

Nestlé USA

More Episodes

  • 1 / 7

    Nestlé Stories | Kristin

  • 2 / 7

    Nestlé Stories | Ryan

  • 3 / 7

    Nestlé Stories | Kelsey

  • 4 / 7

    Nestlé Stories | Jessica

  • 5 / 7

    Nestlé Stories | Nathan

  • 6 / 7

    Nestlé Stories | Myra

  • 7 / 7

    Nestlé Stories | Juliana

Character Design

Leaning into our documentary experience, we asked the Nestlé team to tap their internal network for compelling storytellers. After identifying 5 inspiring employees, we set up audio calls with each, and let the tape roll. Without fail, each interviewee brought forward fun and charming analogies, the perfect ingredients for character-based visuals.

Visual Development

Whether it was a giant awesome burger’s orchestra performance or synchronized swimming cauliflower bites, these videos entered the realm of visual spectacle. Stories of Internship opportunities, plant-based food innovation, and sustainable packaging development all made one thing clear: Nestlé employees are passionate about their roles making the future of food better.


Sustainability

Stories of internship opportunities, plant-based food innovation, and sustainable packaging development all made one thing clear: Nestlé employees are passionate about their roles in making the future of food better.

Credits

Creative Development: Duke & Duck

Creative Director: Alex Herder

Producer: Mike Capbarat

Art Director: Katie Trayte

Design: Eri Hashimoto

Animation: Victor Verdugo

Music & Sound Design: Dogbotic

Character Animation: Plumcat Studio, Lana Simanenkova

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"In Short" Series