Nestlé Stories | Kristin
In 2021, Nestlé had an exciting challenge: how to bring to life the stories of a special group of Nestlé chefs, scientists, & managers, to highlight the innovative & sustainable products they created — and do all of this remotely? The solution: combining the authentic feel of documentary-style audio interviews with the appeal of 2D character animation. The Nestlé Stories campaign was born.
Leaning into our documentary experience, we asked the Nestlé team to tap their internal network for compelling storytellers. After identifying 5 inspiring employees, we set up audio calls with each, and let the tape roll. Without fail, each interviewee brought forward fun and charming analogies, the perfect ingredients for character-based visuals.
Whether it was a giant awesome burger’s orchestra performance or synchronized swimming cauliflower bites, these videos entered the realm of visual spectacle. Stories of Internship opportunities, plant-based food innovation, and sustainable packaging development all made one thing clear: Nestlé employees are passionate about their roles making the future of food better.
Stories of internship opportunities, plant-based food innovation, and sustainable packaging development all made one thing clear: Nestlé employees are passionate about their roles in making the future of food better.
Creative Development: Duke & Duck
Creative Director: Alex Herder
Producer: Mike Capbarat
Art Director: Katie Trayte
Design: Eri Hashimoto
Animation: Victor Verdugo
Music & Sound Design: Dogbotic
Character Animation: Plumcat Studio, Lana Simanenkova