PLOS is an Open Access scientific publisher that empowers researchers to transform research communication. Their mission: accelerate progress by creating a fair, equitable, and accessible space to publish and discuss scientific work. PLOS wanted to grow their community and spread the word about their brand’s commitment to Open Access through motion graphics.
PLOS Motivational Series – Fairness
PLOS Motivational Series – Curiosity
PLOS Motivational Series – Leadership
PLOS Motivational Series – Trust
PLOS Motivational Series – Impact
The PLOS team’s core values of trust, empowerment, and breaking boundaries inspired a story and design aesthetic that is as innovative and forward-thinking as they are.
When it came to design, a unique mix of photography, illustration, and animation created a sophisticated, surrealist, collage-style look that allows the viewer to explore landscapes as microscopic and vast as the science that PLOS publishes. This boundless canvas paved the way for exciting non-linear storytelling.
Using the framework of a love letter addressed to the researchers of today, written by the scientists of tomorrow, the lines of multiple voice actors layer on top of each another. This lends a dynamism that pairs well with the kaleidoscopic visuals and ever-forward-moving animation – resulting in a boundary-breaking video that proudly reflects PLOS’s mission.
Creative Development: Duke & Duck
Art Director: Katie Trayte
Animators: Dave Ellington, John Martinez, Mike Mirandi, Greg Markman, Stella Oei, Victor Verdugo
Design: Jojo Chongjaroenjai, Eri Hashimoto, Stella Oei, Katie Trayte
Sound Designer: Chris Mastellone