Using a sophisticated tone with neutral color blocking and gold accents, the style stays true to WeWork’s brand guidelines while creating something fresh. This refinement balances against fun, quirky textures and bold, gradient color fills to create an overall professional look with personality.
Axios + WeWork
Workspace of Tomorrow
In 2020, the COVID-19 pandemic changed the norms of everyday life in a multitude of ways. This is especially true in spaces where community and collaboration are not only important, but vital for success – the workplace. While only 3.4% of people worked from home before the pandemic, now more than half of us do. To create the future of “the office”, changes must be made to adapt to the new way we operate and interact with one another. Axios Studios wanted to explore what that could look like moving forward.
Drawing inspiration from architectural blueprints and WeWork coworking spaces, the visuals focus around modular designs that have a dynamic push-pull in motion. This creates a sense that WeWork, and office spaces, are ever-changing and evolving.
Credits
Agency Axios Studios
Creative Development Duke & Duck
Art Director Katie Trayte
Project Manager Tarisa Shelton
Illustrator Shuhan Teoh
Animators Dave Ellington, Mike Mirandi
